Description
Company Overview:
C&C Group plc is a premium drinks company which owns, manufactures, markets and distributes a unique portfolio of beer and cider brands in its home markets and across the globe. You probably know us best from brands like Bulmers, Magners and Tennent’s.
About the Role:
An exciting opportunity exists for a talented Channel Marketing & Planning Manager to manage a portfolio of strong brands, including one of the UK’s most iconic – Magners Irish Cider. Our cider and beer portfolio is the core driver of our business, featuring brands such as Tennents, Orchard Pig, Menabrea & Heverlee and this role is pivotal in driving brand success. Working across grocery, convenience, wholesale, and international export channels you will be responsible for developing and executing channel marketing plans that align with brand strategy and commercial objectives.
Key Responsibilities:
- Oversee the UK Off-Trade and International channel planning process, ensuring strategic alignment with commercial goals.
- Lead below-the-line customer marketing strategies to drive brand equity and business performance.
- Develop, implement, and evaluate annual trade activation plans.
- Manage one direct report – Channel Marketing & Planning Executive.
- Ensure customer and consumer engagement strategies strengthen brand equity and long-term value.
As Channel Marketing & Planning Manager:
You will be responsible for developing and executing trade marketing plans for key brands within the C&C UK & International portfolio. Working across both direct and third-party distribution networks, you will ensure these plans meet both customer and consumer needs supporting C&C’s broader vision.
Key Accountabilities:
1. Channel Strategy: Develop and communicate a clear UK Off-Trade
and International channel strategy for key brands ensuring alignment across all direct
and intermediary sales teams.
2. Channel Architecture: Define where to play
and how to win within the UK Off-Trade
and International markets working closely with Innovation
and Brand teams to recruit new consumers
and drive profitable growth.
3. Stakeholder Management: Lead
and manage relationships with internal
and external stakeholders including agencies distributors suppliers ‐
4 . BTL Channel Planning : Develop
5 . Performance & ROI Tracking : Establish clear KPIs
6 . Sales Alignment : Work closely with UK
7 . Customer & Joint Business Planning : Develop
8 . Commercial Insights : Partner with finance
9 . Market & Trend Analysis : Continuously monitor
About You:
- Effectively manage multiple projects in high-pressure environments.
- Translate consumer insights into compelling action plans.
- Proven ability to foster strong relationships with internal partners.
- Solid experience in off-trade environment.
- Familiarity working with third-party distributors globally is a plus.
- Proactive mindset driving innovation.
- Ability to make sound creative decisions impacting commercially.
- Strategic thinker keen on detail execution .
- Proven track record delivering measurable results .
- Strong organizational skills .
About Us:
Operating through Matthew Clark Bibendum Tennent's Bulmers Ireland ,the Group has market leading range scale reach including intimate understanding of served markets.Together we grow brew manufacture market deliver some world favorite drinks from grass glass everything between.C&C Group plc premium drinks company owns manufactures markets distributes unique portfolio beer cider brands home markets globally.C&C Group's owned/exclusive include Bulmers leading Irish cider;Tennent's leading Scottish beer;Magners premium international cider;as well fast-growing craft ciders beers such Heverlee Menabrea Five Lamps Orchard Pig.We seek champion embed sustainability everything do at C&CDelivering joy customers always shine light people planet.Clear ESG vision delivering better world.Respect support develop people best focus results creating culture winning together.We recognize people come wealth experience talent beyond technical requirements job.If your experience close what see listed here please still consider applying.Diversity experience skills combined passion key delivering mission Therefore encourage people backgrounds apply.Please let us know if require accommodations during interview process.C&C Group (inclusive companies) do not accept unsolicited CVs recruiters employment agencies response any roles.For help contact Talent Acquisition Team [email protected] applications need come through candidate portal https://careers.candcgroupplc.com/vacancies/