UR
Uk Risk Solutions Limited
Marketing Analyst, ICIS (Hybrid)
Description
About the Business:
At ICIS, our mission is to optimize the world's resources. We help companies make strategic, sustainable decisions by bringing transparency to markets across the world. We create a comprehensive view of commodities markets, providing companies with the data and intelligence to successfully navigate across global value chains every day. Our customers benefit from instant access to price assessments, reports and forecasts, a dedicated news channel and supply and demand data. You can learn more about ICIS at the link at: https://www.icis.com/explore.
About our Team:
Our marketing team is a strategic engine for driving business growth and transformation. We align closely with sales, customer-facing teams, strategy, and product/UX to ensure seamless collaboration and impactful outcomes. Focused on delivering measurable results, we lead initiatives that accelerate marketing innovation and enable the organisation to adapt to changing market dynamics. With a clear commitment to business excellence, our work drives strategic change, strengthens customer engagement, and positions the company for sustained success.
About the Role:
As our dedicated Marketing Analyst you will be responsible for gathering, analysing, and interpreting data from various sources to guide decision-making across the marketing department. This requires a strong analytical mindset, attention to detail, and the ability to transform data into actionable insights and will involve cross functional working with Sales, Product Management, Strategy and the broader CS team.
Responsibilities:
Data Collection and Analysis: Gather, organize, and analyze marketing data from internal and external sources including digital platforms; CRM systems; market research reports.
Lead Scoring: Develop & implement lead scoring models prioritizing & ranking prospects based on engagement; behaviour; demographic criteria.
Lead Management: Collaborate with sales & marketing teams refining lead definitions ensuring alignment with Sales prioritization & Global Strategy team; continuously evaluate & optimize lead scoring process incorporating feedback & updated data.
Lead & Funnel Reporting: Track lead conversion rates providing insights improving lead quality nurturing strategies.
Email Performance Management: Analyze email marketing campaign performance including open rates; click-through rates; conversions identifying areas for improvement managing overall volume of email sends using performance insights recommending volumes type of campaigns.
External Data Management: Collaborate with third-party vendors/data providers acquiring/managing external datasets ensuring data integrity accuracy implementing best practices for collection storage analysis.
Reporting & Visualization: Create both regular ad-hoc reports dashboards sharing insights with marketing team key stakeholders making data easy understand actionable.
Requirements:
- Proven experience in collecting analyzing interpreting marketing data from various sources including digital platforms CRM systems external datasets.
- Hands-on experience with tools like Google Analytics Tableau Power BI or similar analytics visualization platforms.
- Experience working third-party data providers integrating external sources into strategies.
- Knowledge of governance quality assurance best practices integrity.
- Demonstrable ability analyze complex datasets identify patterns generate actionable recommendations.
- Strong problem-solving skills addressing challenges in management optimization customer experience.
- Broader experience in journey optimization useful.
Learn more about LexisNexis Risk team how we work:
At LexisNexis Risk Solutions having diverse employees different perspectives key creating innovative new products global customers. We have 30 diversity employee networks globally prioritize inclusive leadership equitable processes part culture. Our aim is every employee be best version themselves. We would actively welcome applications candidates diverse backgrounds underrepresented groups committed providing fair accessible hiring process If you have disability other need requires accommodation adjustment please let us know completing our Applicant Request Support Form https://forms.office.com/r/eVgFxjLmAK . Please read our Candidate Privacy Policy .