Description
Contract Duration: 6 Months (with potential extensions)
Location: London, UK – Remote Working
We are seeking a Senior MMM (Marketing Mix Modeling) Consultant / Business Analyst to join our client’s team on a minimum 6 month contract basis with option to extend long term. This role focuses on translating MMM insights into actionable business strategies by working closely with cross-functional teams—including marketing, finance, and executive leadership—to scope measurement requirements, validate data, align budgets, and optimize ROI. This is an excellent opportunity for a detail-oriented professional with strong analytical skills, stakeholder management experience, and expertise in interpreting MMM outputs to drive decision-making.
Key Responsibilities:
✅ Stakeholder Alignment & Scoping: Collaborate with marketing, finance, and other teams to define KPIs, measurement objectives, and project scope.
✅ Data Collection & Validation: Gather and validate accurate data inputs (e.g., media spend, promotions, sales figures) and ensure consistency across datasets.
✅ Budget & Spend Analysis: Analyze marketing budgets, cost of media, and spend allocations to align with business goals and optimize ROI.
✅ Model Review & Interpretation: Partner with the MMM modeling team to review outputs and translate results into actionable recommendations for stakeholders.
✅ ROI Measurement & Optimization: Evaluate campaign ROI and identify opportunities to reallocate budgets for maximum impact.
✅ Scenario Planning & Forecasting: Develop scenarios to assess the impact of changes in marketing strategies or budgets and provide forward-looking insights.
✅ Reporting & Insights Delivery: Create concise reports and presentations summarizing MMM findings and present insights to senior leadership.
Requirements:
🎓 Education: Degree in Business, Marketing, Economics or related field.
📊 Experience: 5+ years in marketing analytics, business analysis or similar roles; proven experience using MMM outputs to drive decisions; proven track record of working with Marketing Mix Modeling (MMM) outputs; experience in stakeholder management and cross-functional collaboration.
💻 Technical Skills:
- Excel (Advanced) – Data analysis & visualization
- SQL (Intermediate) – Querying & manipulating large datasets
- MMM Understanding – Must interpret models (no need to build them)
🗣 Soft Skills: Strong stakeholder management; problem-solving; ability to simplify complex insights.