Description
About the Role
We are seeking a highly skilled and experienced Paid Media Manager to join our dynamic Paid Media team. The ideal candidate will have a proven track record of managing substantial budgets and delivering impactful advertising campaigns for B2C e-commerce brands across various digital platforms, with a primary focus on Meta Ads. This role requires a blend of strategic thinking, creative problem-solving, and hands-on execution.
What are the minimum requirements:
Digital Paid Media Experience: 5+ years of tactical and strategic experience in Digital Paid Media, utilising various digital ad platforms such as Google Ads, Meta Ads, TikTok Ads, DV360/TD/Xandr, Twitter Ads, Reddit Ads, Pinterest Ads, Snapchat Ads, Taboola/Outbrain.
B2C Ecommerce Campaign Success: Proven track record of running Direct Response ad campaigns for B2C e-commerce brands, achieving measurable and impactful results.
Budget Management: Demonstrated experience managing advertising budgets of 7m+ USD per year for successful campaigns.
Analytical Skills: Strong analytical and quantitative skills, with a deep understanding of online marketing metrics and marketing attribution models (MTA, MMM).
Testing & Experimentation: Experience conducting A/B testing and Lift Studies.
Communication: Excellent communication and interpersonal skills, enabling effective collaboration with cross-functional teams and the ability to communicate complex ideas clearly and concisely.
Project Management: Strong organisational and project management capabilities, allowing for effective task prioritisation, meeting deadlines, and successfully managing multiple projects simultaneously.
What would be an advantage:
Awareness Campaigns: Experience with awareness/consideration ad campaigns to generate brand awareness and drive customer consideration.
Creative Direction: Involvement in creative direction or design; providing insights on the visual and creative elements of ad campaigns.
Experience in web Conversion Rate Optimization (CRO) to enhance website performance user experience; customer conversion rates.
Amazon Ad Platform: Familiarity with the Amazon Ad Platform.
Note: The advantageous requirements are not mandatory for the role but will be considered as additional strengths that would benefit the candidate in performing their responsibilities effectively.
What will you be doing:
Campaign Management: Develop and implement Paid Ads campaigns across various digital platforms.
Strategy Development: Define account strategies for each asset; create execute paid media strategies that drive growth maximise ROI.
Ad Production: Work closely with the creative team to produce ads copy for your campaigns.
Performance Analysis: Monitor analyse campaign performance; providing insights recommendations continuous improvement.
Team Collaboration Work closely with creative analytics product teams ensure cohesive effective marketing strategies.
Budget Allocation Manage allocate advertising budgets effectively maximise performance.
Reporting Prepare present detailed performance reports senior management.
About us
We are a growing team of passionate performance-driven individuals on a mission to be the best at growing multiple e-commerce businesses with great products. For the past 7 years we have gathered a powerful community over 1 million people globally where anyone from anywhere in world can practise healthy habits at any time. Our digital physical products Conqueror Challenges App super cool medals let people move along virtual equivalents iconic routes by walking running cycling swimming more through our 100+ virtual challenges We partnered some biggest entertainment companies launched virtual challenges like THE LORD OF THE RINGS HARRY POTTER STAR WARS other fantasy challenges along real-world routes order help people build sustain healthy habits enjoyable way Over past four years our focus on Paid Media has enabled us scale rapidly become one fastest-growing startups world Now we’re stepping into exciting new chapter! While continue grow main business virtual challenges actively acquiring developing new brands We focus using marketing operational strengths scale these businesses striving always outstanding everything do delivering more value more people