Description
Key purpose of the role
We’re seeking a talented Senior Social Media Marketing Manager to lead Symprove’s TikTok launch strategy, from identifying the right agencies and resources to executing across organic content, performance marketing, influencer partnerships, and TikTok Shop. You’ll oversee the full process and work with specialists to deliver impactful results. We’re looking for someone with experience in launching premium brands on TikTok, and in staying ahead of trends and technologies. A passion for gut health and active engagement with the TikTok gut health community would be a perfect fit!
Key Responsibilities
- Develop an initial strategic proposal and project plan for launching on TikTok, providing insights into competitor strategies and best-in-class approaches
- Recommend agencies and specialist resources to assist in the development and execution of the plan.
- Oversee the entire project management process, ensuring adherence to timelines and budgets while effectively guiding cross-functional teams.
- Contribute strategic and creative input by offering informed perspectives and feedback on agency deliverables.
- Ensure all elements are aligned for a successful Symprove launch on TikTok, focusing on both brand visibility and performance metrics, particularly new customer acquisition.
Qualifications, skills and knowledge
Significant and proven experience in the following areas:
- Proven experiencing launching premium brands on TikTok
- Proven experience in project managing a marketing launch that included multiple stakeholders
- Proven experience in executing an overarching Brand Strategy across different social channels
Personal qualities and skills:
· Persistent and proactive in driving goal achievement.
· Skilled at identifying key issues, analysing problems, and establishing clear facts.
· Builds strong, trusting relationships with colleaguesand partners to drive business success.
· Supports personaland professional growth, encouraging others to work towards shared goals.
· Takes a forward-thinking approach,generating innovative ideas to propelthe organization forward.