Description
Company Overview
SafetyCulture is a customer and product-led SaaS company with an ambitious mission: empower front line workers to drive operational excellence and take ownership of their safety and wellbeing. Our HQ is in Sydney, and alongside our Manchester office located in the heart of the city centre, we also have a presence in Kansas City, Amsterdam, Manila, and Townsville. With our in-house product and engineering teams, we're continuously expanding our technology platform with products that give front line workers a voice, and leaders the visibility to make smart decisions in driving safety, quality, and continuous improvement. Our teams hold the customer at the heart of everything we do. Before we come to a solution, we ask: "How is this helping the customer?"
Role Overview
We’re seeking a proactive, driven, and solution-oriented Senior Marketing Manager to lead our EMEA marketing efforts for a 12-month period. This role will drive regional marketing strategy across the UK&I and Europe, ensuring alignment with global marketing, sales, and customer success teams. Reporting to the Chief Marketing Officer (CMO), you will execute ABM programs, demand generation initiatives, and regional events to drive pipeline and customer engagement.
Responsibilities
Lead Regional Marketing Strategy: Own and execute our field-based marketing plan, ensuring alignment with regional sales and success goals.
Manage a Small Team: Oversee hiring, onboarding, and development of the regional marketing team; fostering a collaborative and high-performing environment.
Campaign Execution: Develop and run ABM/customer campaigns; demand generation programs; industry-specific initiatives to drive revenue; engagement.
Events & Partnerships: Plan & execute regional events; trade shows; partner activations while working closely with our Global Events Team.
Localisation & Market Positioning: Tailor messaging; content; marketing channels for key markets across Europe to maximise impact.
Cross-Functional Collaboration: Partner with global teams across Brand; PR; Product; SEO; Paid & Social to ensure consistency & effectiveness.
Budget & Performance Management: Own the regional marketing budget; track performance & report on ROI/commercial impact.
Requirements
Proven experience in B2B marketing ideally within SaaS technology or related industries.
Expertise in ABM demand generation & field marketing strategies that drive pipeline growth.
Strong leadership skills with experience managing coaching small teams.
Ability to collaborate across global teams while maintaining a regional focus.
Event campaign management expertise from strategy execution data-driven mindset ability measure impact optimise for success.
Diversity Commitment
We’re committed to building inclusive teams cultivating sense belonging so our people can bring their whole authentic selves work each day. We seek make reasonable adjustments throughout recruitment process create even playing field all candidates thanks tireless efforts entire SafetyCulture team we’ve built incredible culture which has seen us recognised as Best Place Work Australia US UK .
Application Encouragement
Even if you don't meet every requirement listed ad please consider applying for this role prioritise inclusion value individuals potential over checklist qualifications don't rule yourself out hit that apply button if this job resonates you
Additional Information
You can find out more about life at SafetyCulture via Youtube Twitter Instagram LinkedIn . To all recruitment agencies we do not accept resumes partnership opportunities please do not forward resumes SafetyCulture any employees are not responsible any fees associated unsolicited resumes.