Description
Department: Marketing Technology
Location: UK
Description
We're seeking an experienced Marketing Automation Manager to join our dynamic team. Reporting to the Senior Marketing Lead, you'll manage a team of specialists while driving our marketing automation strategy across our global portfolio of executive conferences.
Job Description
- Design, deploy and optimize marketing automation and operations workflows to enhance CX, increase engagement and generate leads
- Deliver compelling marketing programs that engage customers, and use marketing technology skills to apply innovative digital solutions and analytics
- Collaborate across the organization with digital strategists, analysts, and marketers
- Work with 3rd party vendors & platforms
Key Responsibilities
- Lead and develop a team of marketing operations specialists
- Drive marketing automation excellence using Oracle Eloqua
- Oversee audience segmentation, landing page development, and email marketing campaigns
- Collaborate with event marketing teams to optimize campaign performance
- Champion innovation in our marketing technology processes
- Implement and maintain best practices in campaign execution
Required/Desired Experience
- 5+ years of marketing automation experience
- Strong team leadership abilities with a focus on developing talent
- Experience in managing complex marketing campaigns
- Track record of driving process improvements and innovation
- Comfortable with A=B testing, the required data analysis and producing recommendations
Desired Qualifications
- Oracle Eloqua certifications
- Marketing Operations certifications
- B2B events marketing experience
- Experience in leading and developing junior team members
- Proficient in HTML and CSS
Key Responsibilities (Duplicate)
- Design, deploy and optimize marketing automation and operations workflows to enhance CX, increase engagement and generate leads
- Deliver compelling marketing programs that engage customers, use innovative digital solutions & analytics
- Collaborate across the organization with digital strategists, analysts & marketers
- Work with 3rd party vendors & platforms