Description
Exciting opportunity to work with a Big4 Tech Company as a Product Growth Marketing Manager, based in London, UK!
Location: London (hybrid)
Contract Duration: Until Nov 7, 2025
Responsibilities:
- Act as a primary client point of contact for management of large-scale, complex media planning across and partner with global Media teams to ensure strategies are scaled.
- Lead the development and implementation of marketing strategies to drive business results, overseeing the positioning and development of content and marketing programs to grow awareness and engagement in key markets across social, on-network and off-network media channels.
- Lead the development, implementation, and analysis of creative social media content, social selling programs, employee and leadership activation, and measurement strategies.
- Lead development and implementation of pioneering marketing communications strategy to drive media and public amplification across all marketing communications.
- Develop a comprehensive internal and external promotion plan that maximizes the awareness and lead generation before, during, and after each project in collaboration with growth, content, and design teams using digital tools.
- Lead analysis and insight development from data to uncover new marketing opportunities and audience insights.
- Engage and lead multiple media agencies to elevate their day-to-day work prioritizing agency workflow as pertains to media.
- Lead effective partnerships with stakeholders to ensure content created for media channels are high-quality reflect our voice represent the brand.
- Serve as subject matter specialist thought leader within outside company developing points of view standards for advertising aligning strategic efforts priorities amongst broader marketing efforts.
- Drive efforts analyze track report on campaign/project ROI based on predetermined pipeline revenue MQL metrics using customer relationship management (CRM) system or other project management system.
- Drive efforts track ROI effectiveness each activity (e.g., leads generated deals influenced deals closed cost per lead).
Work closely sales team across functions make sure all campaigns followed through maximize impact each campaign/project.
Manage maintain external relationships venues vendors including registration agencies livestream platforms contract negotiation spatial audiovisual (AV) planning activation swag food beverage virtual vendors mailer gifting speaker agents.
Work senior marketing leadership across functions develop project strategy objectives spearhead initiatives meet objectives based lead generation customer advocacy identify potential sponsored project opportunities develop brand new virtual physical experiences collaboration partner customer marketing teams.
Skills/Experience/Education:
Communication skills - Ability effectively communicate audiences situations contexts both written oral format effectively communicate compensation plans policies practices understanding when one's communication style needs change adapt increase effectiveness influence.
Consumer behavior - Understanding consumer behavior key audience needs.
Creativity - Ability use creativity bring vision life e.g., come creative ideas project themes unique venues motivational speaker give constructive creative feedback move vision forward internally gain stakeholder alignment.
Data analysis synthesis - Ability analyze information draw conclusions generate alternatives solutions evaluate outcomes includes ability use data add value marketing strategies initiatives.
Growth - Understanding strategies required win larger market share Marketing Specialist COE discipline including diversification product development market penetration market development understanding balance short term earning long term growth.
Influencer marketing - Ability identify engage people have strong influence key target audience grow product brand exposure.
Media - Understanding media strategy used advertising content delivery online broadcasting industries identify concerns messages delivered consumers niche markets.
Media placement - Understanding how place content various channels e.g., TV radio magazines media/social media.
Negotiation skills - Ability lead close deals gain acceptance parties includes understanding needs risks value deal both parties identifying key negotiating points trade-offs working key internal stakeholders resolve challenging deal issues knowing when walk away deal viable agreement cannot reached.
Project management skills - Ability effectively prioritize work display reasonable judgment setting priorities recognizing help needed includes ability determine long-term versus short-term priorities.
Search engine optimization (SEO) – Ability optimize web pages their content easily discoverable users searching terms relevant website including improvement unpaid results excluding direct traffic purchase paid placement
Social Media – Understanding how facilitate creation sharing information ideas career interests forms expression via virtual communities networks