Description
Holt Executive are delighted to be partnered with a globally recognised communications and technology leader to support a critical hire within their Government Business Area.
Our partner provides unrivalled connectivity solutions across critical sectors and is seeking a Marketing Manager – Government Business to help drive growth and engagement within their aeronautical solutions for government, defence, and military customers worldwide. This role will be crucial in managing marketing campaigns that support the adoption and sales of innovative government aeronautical services, ensuring market penetration and positive customer outcomes.
The ideal candidate will have significant experience in B2B marketing, preferably in the government or defence sectors, with a proven ability to manage global marketing efforts, create compelling brand messaging, and collaborate with multiple teams. We’re looking for someone who is strategic, customer-focused and has a strong track record in lead generation, digital marketing, and content creation.
Key Responsibilities:
- Develop and execute marketing plans and campaigns to support sales of aeronautical solutions to both B2B and B2C audiences, managing budgets and tracking ROI.
- Work closely with sales, business development, and strategic program teams to create campaign plans that align with business unit goals.
- Collaborate with the Marketing Director and program leads to establish a compelling product set, brand positioning, and value propositions.
- Develop marketing lead-generation campaigns based on current business objectives and sales strategies.
- Create and manage go-to-market campaigns to position the aeronautical solutions effectively across various channels.
- Organise and manage post-launch marketing campaigns to build awareness and drive customer interest.
- Support the organisationand execution of key marketing industry events, ensuring internaland external teams perform as planned.
- Coordinate with internal teams such as creative,digital,and brand,to ensure the timely delivery of on-brand contentand collateral.
- Assist in the development ofmarketing materials including presentations,brouchures,cases studies whitepapers,and digital content.
- Trackand report on campaign performanceand returnon investment,making necessary adjustments toimprove results.
- Leadthe developmentandexecutionof social media campaignsto increaseproduct awarenessand engagement.
Key Experience Required:
- 5+ years of experiencein B2Bmarketing ,witha strong backgroundin thegovernment ,defence ,or aerospace sectors .
- Hands-on experienceindigitalmarketing ,marketingautomation,andCRMtools .
- Provenabilityto createandmanagelead-generationcampaignsthatdriveresultsandmeetbusinessobjectives .
- Strongwritingandcontentcreationskills ,withexperience developinghigh-qualitymarketingmaterials .
- Excellentorganisationalskillswiththeabilitytomanagemultipleprojectssimultaneouslyandmeetdeadlines .
- Strongcommunicationandcollaborationskills ,abletoengagewithinternalandexternalstakeholdersatalllevels .
- ProficiencywithdesigntoolssuchasAdobeSuiteanddigitalcontentcreationplatforms .
Self-motivated ,adaptable,andabletoworkindependentlyin adynamicenvironment.
If your skillsande xperience matchthis opportunity,we encourageyou t oapplybysendingyourresumeto(url removed).