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Med Fiore Aesthetic Clinic
Aesthetic Healthcare Marketing Specialist
Description
We are looking for a dynamic Aesthetic Healthcare Marketing Specialist to:
Key Responsibilities:
✔ Create high-quality visual content (photos/videos) to showcase procedures, patient results, and clinic branding.
✔ Manage and grow our social media presence across Instagram, Facebook, TikTok, YouTube, and LinkedIn.
✔ Develop and execute engaging digital campaigns to increase brand awareness and patient inquiries.
✔ Ensure compliance with healthcare advertising and GDPR regulations in all marketing efforts.
Responsibilities:
🔹 Content Creation & Photography/Videography
- Capture and edit before-and-after photos, promotional videos, and behind-the-scenes content.
- Film and produce patient testimonials, educational videos, and treatment highlights.
- Maintain a luxury, high-end aesthetic in all visuals and branding.
🔹 Social Media & Digital Marketing
- Manage and grow our Instagram, Facebook, TikTok, YouTube, and LinkedIn accounts.
- Plan, schedule, and post content that drives engagement and brand awareness.
- Respond to comments/messages and foster community engagement.
🔹 Advertising & SEO
- Run and track paid advertising campaigns (Google Ads, Facebook Ads, Instagram Ads).
- Optimize posts and videos for SEO and increased online visibility.
- Analyze marketing data и KPIs; adjusting strategies to maximize results.
🔹 Website & Lead Generation
- Keep our website updated with high-quality images; blog content; landing pages.
- Utilize Google Analytics и social media insights to refine marketing strategies.
🔹 Compliance & Ethical Marketing
- Ensure all content complies with UK healthcare advertising regulations (CAP Code; ASA; GDPR).
Qualifications:
• BS/BA in Marketing or a related field of study
• Excellent writing и communication skills
• 1–3 years experience working in an aesthetic clinic; cosmetic surgery practice; or medical spa.
• Knowledge of GDPR и UK healthcare advertising compliance.
• Experience in luxury branding и high-end client engagement.