Description
Job Overview:
This role is responsible for the creation and implementation of marketing and communication activities for Clarks Essentials. The Senior Brand Marketing Manager of Clarks Essentials will develop and execute the global seasonal stories for Clarks Cloudsteppers and Clarks Collection products. They will lead the global marketing planning process including identifying key marketing styles, creative content development, social initiatives, and the seasonal go to market asset suite.
Responsibilities:
- Develop and deliver strategic marketing strategies to achieve established brand and new brand and revenue objectives
- Partner with the Clarks Cloudsteppers and Clarks Collection product teams to develop the season storytelling roadmap
- Develop and execute the seasonal marketing plans (channel, creative, product, etc.)
- Partner with creative lead to develop creative campaigns and content programs to support the business and resonate with the consumer
- Review and provide analysis of campaign and marketing plan results
- Lead external agency relationships as needed
- Develop and execute collaborations for the Cloudsteppers and Collection brands
- Partner with consumer communications on social, influencer, media strategies
- Aid in the selling season on key account meetings
- Seamless execution of seasonal marketing plans and go to market asset suites
- Successful sell-in process with major key accounts (Americas and globally)
- Partnership cross functionally within global marketing as well as within the product team
Qualifications:
This role is responsible for the creationand implementation of marketingand communication activities forClarks Essentials:
- Bachelor’s Degree in Marketing or related field
- 5+ years in brandmarketing, consumermarketing or retailmarketing experience
- Ability to work collaborativelywith internal business leadersand cross functional groups,makes decisions, maintainsconfidentiality,multitask,and prioritizesin a high-volumeand fast pacedenvironment
- Extensive knowledgeof US market(UK, EMEA ,APAC,LATAMexperienceis a plus)
- Knowledgeof branding principlesand communicatingfrombrand archetypes
- Strong presentation skillsand experiencein typicalMS Officeor Applebased computerprograms
- Self-starter ,can work independentlyand partof a cross functionalteam easily.
- Passionfor footwearis a must!
About Clarks:
Clarks , based in Somerset , England , has been atthe forefrontof innovative shoemaking sinceits foundationin 1825 whenbrothers Jamesand Cyrus Clarkmadea slipperfromsheepskin off-cuts. Atthe time,it was ground-breaking :a combinationof inventionand craftsmanshipthat has remainedatth eheartof whatthe branddoes now . In th eCl arks archive , morethan22 ,000 pairs ofshoeshave sparkedrevolutionsand definedgenerations . Fromthe originalCl arks Desert Boot , firstdesignedby NathanClarkandlaunchedin 1950,to th eiconic Wallabee,each designhas an instantlyrecognisable signaturethat makes itunmistakablyCl arks .