Description
Application Deadline: 2 March 2025
Department: Digital
Location: London, UK
Description
The Premier League's digital media channels perform a vital role in helping grow the global reach of our competition, increasing engagement among football fans while supporting our member Clubs, broadcast licensees and commercial partners. This exciting role in our Digital Media department will support the ongoing growth and engagement of the Premier League database through owned and operated marketing channels, with a focus on automated fan journeys and digital campaigns via a new multi-channel orchestration strategy. This support will include working closely with internal and external colleagues and partners to identify and enhance opportunities across the Premier League's digital marketing portfolio, as well as building out a suite of optimised journeys to enable a true personalised Premier League fan experience. The right candidate will have an understanding of the Premier League's current digital marketing offering, appreciate its role in promoting content and products, including Fantasy Premier League, display meticulous attention to detail, demonstrate awareness and knowledge of industry trends and have a proficiency in Adobe Experience Platform.
Who we are
The Premier League is home to some of the most competitive and compelling football in the world. The League and its Clubs use the power and popularity of the competition to inspire fans, communities and partners in the UK and across the world. The Premier League brings people together from all backgrounds. It is a competition for everyone, everywhere and is available to watch in 900 million homes in 189 countries. We have a wide variety of responsibilities. These include organising the competition and its Handbook as well as managing the centralised broadcast and commercial rights. The work we do in conjunction with the Clubs also goes far beyond the 90 minutes. We support youth development; protect intellectual property; support wider game initiatives; undertake international development work; liaise with governing bodies; manage community programmes.
The Premier League is an equal opportunities employer striving to create an inclusive culture where talent can flourish. We believe in everyone's potential while opening doors for those who share these values. All appointments are based on merit; however, we particularly encourage applications from women, people from minority ethnic communities, LGBTQ+ individuals & disabled persons.
Our hybrid-working model allows you some variety regarding your place of work—offering you chances to work from home on certain days each week while attending office or site visits according to company policy when possible.
Key Responsibilities
This exciting role will become an important addition to Digital Marketing team overseeing direct communication with fans through EDMs (Electronic Direct Mail), content & mobile marketing alongside native promotional campaigns directed digitally toward audiences.
You will be expected to play an important role enhancing direct-to-fan offerings contributing towards broader objectives within Digital Media department responsible for crafting optimising personalising communications targeting both new existing supporters alike.
The role involves but isn't limited too:
- Journey orchestration: Deliver personalised fan engagement through automated marketing multi-step journeys real-time activations.
- Messages & content: Writing proofreading creative copy outbound channels such as email push notifications.
- Ideation: Devising presenting ideas strategies direct-to-fan communications.
- Email design support: Collaborating technical graphic design specialists delivering visually impactful communications.
- Executing expertise: Assisting Senior Digital Marketing Manager production digital communications delivered Adobe platforms working alongside internal external colleagues.
Requirements for Role
Adobe Experience Platform: Experience using Adobe platform essential including Journey Optimizer HTML CSS expertise useful
Marketing Automation: Familiarity tools platforms awareness integrating other technologies
Campaign management: Experience direct communications - email push notifications fast-paced ever-changing environment Knowledge Messenger WhatsApp marketing useful
Strategic awareness Understanding segmentation targeting strategies
Ideation Curiosity willingness explore recommend innovative methods
Copywriting experience Highly competent copywriter English crafting engaging stories messages
Attention detail Keen eye high standards execution required protect global reputation organisation
Digital know-how Knowledge keen interest landscape channel web app delivery
Natural team player Desire help broader success team