Description
Summary: The Interim Senior Brand Manager will spearhead innovative brand, packaging, and marketing projects within a leading FMCG organization. This role involves developing creative brand strategies, overseeing marketing campaigns, and analyzing market trends to inform strategic decisions. The successful candidate will collaborate with cross-functional teams to drive brand initiatives and lead artwork and packaging projects.
Key Responsibilities:
Develop and implement creative brand strategies to achieve marketing objectives.
Oversee marketing campaigns, ensuring alignment with brand identity and goals.
Analyse market trends and competitors to inform strategic decisions.
Collaborate with cross-functional teams to drive brand initiatives.
Lead on artwork and packaging projects.
Key Skills:
Experience in brand management within the FMCG sector.
Strong understanding of marketing strategies and campaign management.
Ability to analyze market trends and competitor activities.
Excellent collaboration and communication skills.
Proficiency in managing packaging and artwork projects.
Salary (Rate): 70000
City: Berkshire
Country: United Kingdom
Working Arrangements: undetermined
IR35 Status: undetermined
Seniority Level: Senior
Industry: Marketing