Description
Open Role: Content & Creative Strategist
About Us
In Print We Trust is one of the UK’s fastest-growing brands, known for our graphic tees worn by Charli D’Amelio, Madeline Argy, and the Beckhams. We’re all about bold ideas, cultural moments, and making things people actually want to engage with. Now, we’re looking for someone who truly gets content—someone who knows what makes people stop scrolling, share, and buy.
The Role
This isn’t just a “social media” job. We need someone who understands content inside out—what works, why it works, and how to make it perform. You’ll be responsible for producing content across all levels, from quick-hit social posts to high-production brand videos and direct response ads. You should be just as comfortable planning a marketing calendar around a big launch as you are booking a model, filming on an iPhone, or digging into ad data. A huge part of this role is about knowing what content fits where—whether that’s a viral TikTok, an Instagram post with strong community engagement, or an ad that needs to convert.
What You’ll Be Doing
Owning Content Strategy: Plan and execute content that drives engagement, awareness, and sales. Whether it’s organic social, a clearance sale push or a full-scale brand campaign; you’ll make sure it lands.
Producing Content: Be hands-on. This means everything from filming iPhone content yourself to working with models, editors and designers to bring ideas to life.
Balancing Creativity & Data: You’ll track performance metrics; analyze what’s working; adjust accordingly. You should feel at home in a spreadsheet tracking views CPM; ad performance.
Performance Marketing Knowledge: About 20% of this role is understanding and iterating on ad content. We’ll train you but you should have some familiarity with Meta Ads Library scripting ads briefing editors hiring actors testing what works.
Be Flexible: Sometimes it’s about storytelling sometimes it’s about driving clicks; you should be able to adapt your approach to fit the goal.
The Day-to-Day: What You'll Actually Be Doing
Running IPWT socials - grow our monthly views drive our marketing/merchandising calendar whilst maintaining aesthetics.
Directing ad creative production - analyze performance data iterate create new angles scale production with a small team to 100 video creatives a week.
Nice to Have
Some experience working with brands in fashion health & fitness or other consumer brands.
Familiarity with paid social understanding of creative performance.
Comfortable appearing in content (not a requirement at all but a plus).
London-Based: Proximity to our team local events can be helpful! We're looking for our Graham Potts from HiSmile... (bonus points if you know what that means!)
What We Offer
Creative Freedom & Resources: Access to the tools software materials needed turn your vision into reality. Everyone has access EA from day 1.
Fast-Growing Environment: We're growing extremely fast meaning we'll help get access career idols also give environment fire achieve big things we want be person getting interviewed podcast about “How did do XYZ for IPWT?”
Collaborative Culture: Everyone helps everyone whilst we're working insanely hard it's super fun everyone is same team despite job title might say.
Flexible Work: We trust our team deliver great work whether based studio working remotely mix both.
We’re open people from all backgrounds—whether you've worked social media content production just have deep understanding makes good work.
We’re really looking right person so whether needs freelance role fit into life you're looking full-time salaried job we'd love hear from you!
Please apply here (https://docs.google.com/forms/d/e/1FAIpQLSdrePYl2UVdgGCtVF5lFKTZf5Hi5NSAedDuWlPIOSf3yvfNzA/viewform)