Description
Company Overview:
C&C Group plc is a premium drinks company which owns, manufactures, markets and distributes a unique portfolio of beer and cider brands in its home markets and across the globe. You probably know us best from brands like Bulmers, Magners and Tennent’s.
About the Role:
An exciting opportunity exists for a talented Channel Marketing & Planning Manager to manage a portfolio of strong brands, including one of the UK’s most iconic – Magners Irish Cider. Our cider and beer portfolio is the core driver of our business, featuring brands such as Tennents, Orchard Pig, Menabrea & Heverlee and this role is pivotal in driving brand success. Working across grocery, convenience, wholesale, and international export channels you will be responsible for developing and executing channel marketing plans that align with brand strategy and commercial objectives.
Key Responsibilities:
- Oversee the UK Off-Trade and International channel planning process, ensuring strategic alignment with commercial goals.
- Lead below-the-line customer marketing strategies to drive brand equity and business performance.
- Develop, implement, and evaluate annual trade activation plans.
- Manage one direct report – Channel Marketing & Planning Executive.
- Ensure customer and consumer engagement strategies strengthen brand equity and long-term value.
As Channel Marketing & Planning Manager:
You will be responsible for developing and executing trade marketing plans for key brands within the C&C UK & International portfolio. Working across both direct and third-party distribution networks, you will ensure these plans meet both customer and consumer needs supporting C&C’s broader vision.
Key Accountabilities:
Channel Strategy: Develop and communicate a clear UK Off-Trade 
and International channel strategy for key brands ensuring alignment across all direct 
and intermediary sales teams.
Channel Architecture: Define where to play 
and how to win within the UK Off-Trade 
and International markets working closely with Innovation 
and Brand teams to recruit new consumers 
and drive profitable growth.
Stakeholder Management: Lead 
and manage relationships with internal 
and external stakeholders including agencies distributors suppliers Â
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senior commercial teams ensuring seamless execution of trade marketing initiatives.
BTL Channel Planning: Develop Â
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execute the annual UK Off-Trade Â
International below-the-line (BTL) marketing plan engaging customers consumers while driving conversion in line with brand strategy.
Performance & ROI Tracking: Establish clear KPIs performance measures for all BTL activities ensuring rigorous evaluation data-driven recommendations optimize impact return on investment.
Sales Alignment: Work closely with UK International sales teams align trade marketing strategies sales objectives ensuring commercial success.
Customer Joint Business Planning:
Develop tailor compelling brand sell-in plans key customers collaborating commercial teams create joint business plans maximize opportunities strengthen relationships enhance partnerships key UK International off-trade accounts.
Commercial Insights:
Partner finance sales teams analyse commercial performance identify growth opportunities recommend strategic actions drive revenue profit.
Market Trend Analysis:
Continuously monitor UK international market trends identifying new business opportunities refining marketing strategies accordingly.
About You:
Effectively manage multiple projects high-pressure environments.Translate consumer insights commercial strategy compelling action plans.Proven ability foster strong relationships internal external partners.Solid experience off-trade environment.Familiarity working third-party distributors global markets plus.Proactive challenger mindset drive innovation.Ability make sound creative decisions commercial impact.Strategic thinker keen eye detail execution.Proven track record delivering measurable results.Strong organisational execution skills.Skilled building relationships cross-functional teams senior management agencies.Clear impactful communication stakeholders levels.
About Us:
Operating through Matthew Clark Bibendum Tennent’s Bulmers Ireland brands Group has market leading range scale reach including intimate understanding markets serves.Together we grow brew manufacture market deliver some world’s favourite drinks.From grass glass everything between.C&C Group plc premium drinks company owns manufactures markets distributes unique portfolio beer cider brands home markets across globe.C&C Group’s portfolio owned/exclusive brands include Bulmers leading Irish cider brand; Tennent’s leading Scottish beer brand; Magners premium international cider brand; well range fast-growing premium craft ciders beers such Heverlee Menabrea Five Lamps Orchard Pig.We seek champion embed sustainability everything we do C&C.Delivering joy customers always shine light people planet.We have clear ESG vision delivering better world.Respect support develop people best focus results creating culture winning together.We also recognize people come wealth experience talent beyond technical requirements job.If your experience close what see listed here please still consider applying.Diversity experience skills combined passion key delivering mission Therefore encourage people backgrounds apply.Please let us know if require accommodations during interview process.C&C Group (inclusive companies) do not accept unsolicited CVs recruiters employment agencies response any roles.For help please contact Talent Acquisition Team [email protected] applications need come through candidate portal https://careers.candcgroupplc.com/vacancies/