Description
The Players Foundation is seeking a dynamic and experienced Public Relations Specialist who will support our mission to increase our impact within our beneficial class. This role will focus on enhancing brand visibility, driving awareness, and promoting the charity’s services to our diverse range of charitable beneficiaries. You will play a key role in promoting the charity’s campaigns, managing its reputation, and ensuring alignment with its strategic objectives.
Key Responsibilities
Public Relations & Communications:
- Develop and execute the organisations Marketing and Communication strategy, to position The Players Foundation as a leading charity in support of current and former football players and football communities.
- Build and manage relationships with media, influencers, and key stakeholders to maximise positive awareness and engagement.
- Develop and manage crisis and reputation management strategies to protect and enhance the charity’s public image.
Marketing & Promotion:
- Work closely with the executive team to design and deliver regular targeted campaigns throughout the year, aimed at raising awareness of the charity’s work and driving applications for support.
- Promote the charity's activities, including community initiatives such as our partnership with The National Football Museum.
- Collaborate on strategies to increase the charity’s visibility among its target audience.
- Identify new opportunities to promote the charity’s initiatives and successes.
Social Media & Content Creation:
- Oversee external content provider managing the charity’s social media and website content in collaboration with the executive team, ensuring alignment with the charity’s messaging and objectives.
- Develop compelling story-driven content that highlights the charity’s impact, inspiring engagement and support.
- Ensure consistent branding and tone of voice across all content communications.
Relationship Building & Stakeholder Engagement:
- Foster relationships with current former players associations partners key stakeholders to encourage beneficiaries to engage with Act as a brand ambassador representing at events networking opportunities.
Performance Improvement:
- Monitor report on campaign performance using insights inform future activities.
- Develop update reports share performance all areas marketing public relations executive team including recommendations continuous improvements.
Key Competencies
Essential Skills Experience:
- Proven experience public relations.
- Strong understanding marketing brand promotion raising visibility.
- Proven track record growing brand developing brand awareness.
- Excellent relationship-building stakeholder management skills.
- Expertise content creation storytelling track record producing impactful campaigns.
- Experience managing website/social media platforms external content providers.
- Demonstrated ability manage crisis situations effectively protect reputations.
Desirable Skills:
- Knowledge football industry dynamics culture.
- Passion contributing charitable organisation commitment delivering impactful benefits enhance lives beneficiaries.
Personal Attributes:
– Creative mindset ability think strategically self-motivated highly organised ability manage multiple priorities excellent communication skills written verbal collaborative approach passion making positive impact.
Core Benefits
For a 25 hour per week commitment we offer competitive rate ÂŁ35 000 annually The Players Foundation willing consider approaches partnerships individuals appropriate.Flexible working hours expectation delivering agreed milestones deadlines.It expected personal travel necessary order attend meetings meet organisations Expenses paid accordance The Players Foundation expenses policy.
Application Process
Interested candidates should submit their CV/or portfolio relevant work cover letter outlining suitability for role [email protected] We shall also require full name addresses two relevant referees although they only approached if intend offer you position.Further information about The Players Foundation can be found here www.theplayersfoundation.org