Description
Senior Marketing Analyst - Contract - OUTSIDE IR35 - Hybrid - LondonDo you thrive on using data to drive marketing strategy in a fast-moving commercial environment? Our client is looking for an experienced Senior Marketing Analyst to join their UK Analytics team, where you'll be responsible for tracking key marketing metrics, contributing to long-term strategic initiatives, and providing insights that shape critical business decisions.In this hands-on role, you’ll take ownership of performance analysis, collaborating closely with both local and global teams across marketing and data functions to deliver impactful insights that enhance business outcomes.Your Key Responsibilities📊 Marketing Performance Analysis – Own the analytics workstream for media and performance marketing, identifying patterns and insights that drive commercial impact.📈 KPI & Trend Monitoring – Develop and manage marketing reports and dashboards to track key performance indicators with accuracy and clarity.🔍 Actionable Insights – Deliver rapid, data-backed recommendations that refine marketing strategy and execution.🤝 Stakeholder Collaboration – Work closely with UK marketing teams and senior leadership to align analytics with broader business objectives.🎨 Data Visualization & Reporting – Utilize tools like Tableau, Looker, or Google Sheets to present insights in a clear and impactful way.🚀 Process Enhancement – Continuously refine analytics frameworks, methodologies, and tools to improve the effectiveness of marketing insights.What You Bring✔ Marketing Analytics Expertise – Strong background in analyzing and optimizing both ATL and BTL campaigns, with a focus on media performance.✔ Attribution & Testing Knowledge – Experience using multi-touch attribution (MTA), marketing mix modeling (MMM), and incrementality testing to assess and optimize spend.✔ Customer-Centric Approach – Ability to analyze and enhance customer experience, personalization, and relevance across multiple marketing channels.✔ Commercial Acumen – A deep understanding of marketing performance drivers and the ability to translate data into actionable business strategies.✔ Technical Proficiency – Strong SQL skills, along with expertise in data visualization tools like Tableau or Looker.✔ Proven Impact – A track record of developing reporting tools and delivering insights that drive measurable improvements in marketing performance.✔ Collaborative Mindset – Experience working with cross-functional teams and presenting findings to senior stakeholders in a clear and compelling way.This position is only open to UK based applicants, and our client is unable to provide sponsorship for this role