Description
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For information, please WhatsApp +447552693317
Training delivery is from 10th to 13th Feb, 10 am to 1 pm UK time. Approx 24 hours in total. Teaching experience MUST be in this field.
Role Description
This is a contract role for a Digital Marketing Tutor/Trainer located in the London Area, United Kingdom. The role involves educating and training individuals in digital marketing strategies, tools, and techniques. Responsibilities include designing and delivering tailored training sessions, providing feedback and guidance, and assessing the progress of trainees.
Qualifications
- Digital Marketing Strategy and Planning skills
- Social Media Marketing and Advertising knowledge
- Search Engine Optimization (SEO) and Search Engine Marketing (SEM) expertise
- Data Analysis and Reporting skills
- Experience in conducting training sessions and workshops
- Excellent communication and presentation skills
- Certifications in Digital Marketing or related field
- Bachelor's or Master's degree in Marketing or a relevant field
Course content below,
Digital Marketing Agenda
Week 1
Day 1: Introduction to Digital Marketing & Market Research
• Session 1 (10:00 AM - 11:30 AM):
o Overview of Digital Marketing: Understanding digital marketing channels and strategies
o Key concepts in digital marketing: SEO, SEM, Content Marketing, Social Media Marketing
o Understanding the customer journey and mapping digital touchpoints
• Break (11:30 AM - 12:00 PM)
• Session 2 (12:00 PM - 1:00 PM):
o Market Research: Tools and techniques for gathering insights (Google Trends, SEMrush, etc.)
o Analyzing competitor strategies and market positioning
o Practical: Conducting a market research analysis for a business
Day 2: Search Engine Optimization (SEO) Basics
• Session 1 (10:00 AM - 11:30 AM):
o SEO Introduction: What is SEO and why it’s important
o On-page SEO: Keywords, content optimization, meta tags, alt text
o Off-page SEO: Backlinks, social signals, domain authority
• Break (11:30 AM - 12:00 PM)
• Session 2 (12:00 PM - 1:00 PM):
o SEO tools : Google Search Console , Ahrefs , Moz
Practical : Performing keyword research & competitor analysis
Understanding Google’s algorithm & its impact on rankings
Digital Marketing Agenda
Day3 : Pay-Per-Click(PPC ) Advertising
•Session(10 :00AM –11 :30AM):
•Introduction to PPC : How PPC works & benefits for businesses
•Setting up & optimizing Google Ads campaigns
•Understanding bidding strategies & targeting techniques
•Break(11 :30AM –12 :00PM)
•Session(12 :00PM –01 :00PM):
•Practical:C reating a Google Ads campaign
•Analyzing ad performance using Google Analytics
•Best practices for managing PPC campaigns
Day4:S ocial Media M arketing(SMM ) Strategy
•Session(10 .0OAM–11 .3OAM):
OOverview of Social Media M arketing:I mportance of social media platforms for businesses
ODeveloping social media strategy:C ontent planning,targeting,& engagement
OChoosing right social media platforms for your business(Facebook,I nstagram,L inkedIn,T witter)
•Break(11 .3OAM–12 .0OPM)
•Session(12 .0OPM–01 .0OPM):
OContent Creation for Social Media:B est practices writing engaging posts&using visuals
OScheduling posts using tools like Buffer,Hootsuite,o r Sprout S ocial
OPractical:C reating content calendar f or business
Digital M arketing A genda
Week2
Day1:E mail M arketing&Automation
•Session(10:.OOA M–ll:.3OA M):
OEmail M arketing Basics:B uilding email list,s egmentation,& personalization
OEmail marketing tools:M ailchimp,C onstant C ontact,etc.
ODesigning effective email campaigns:S ubject lines,C TAs,& segmentation
•Break(ll:.3OA M–l2:.OO P.M )
.•S ess ion(l2 :.OO P.M – l.OO P.M ):
Email Automation:Set ting up autoresponders,d rip campaigns,and follow-up sequences
Analyzing email performance metrics(open rate,c lick-through rate,c onversions )
Practical:C reating an email marketing campaign
Day2:C ontentMarketing&B logging
.•S ess ion(l0 :.OO A.M – ll :.3OA.M ):
Introduction t ContentMarketing:Y hy content crucial f or digital m arketing
Typesofcontent:B logs,v ideos,i nfo graphics,c ase studies,and eBooks
Content creation tips:w riting compelling&SEO-friendly blog posts
.•B reak(ll :.3 OA.M – l2 :. OO P.M )
.•S ess ion(l2:. OO P.M – l.OO P.M ):
Content Promotion&D istribution:H owto get your content seen&shared
Using c ontentfor lead generation&brand awareness
Practical:w riting&p ublishing blog post with S EO optimization
Digital Markting Agenda
D ay3:web analytics&C onversionOptimization
.Sessio n(l0.: OO A.m.-ll.:30A.m.):
.Introduction t WebAnalytics:Set ting up G oog le Analyticsand key metrics t track
.Understanding traffic sources,user behavior,and conversion tracking
.Defining goalsand KPIs foryourdigitalmarketingcampaigns
.Break(ll.:30A.m.-l2.: OO p.m.)
.Session(l2.: OO p.m.-l.OOp.m.):
.Conversion RateOptimization(CRO):A/B testing,user experience,and landing pages
.Practical:Set tingupG oog leAnalyticsaccountand tracking basicmetrics
.Identifying ways t improve website conversions basedonanalyticsinsights
D ay4:D igitalMarketingStrategyandPlanning
.Session(l0.: OO A.m.-ll.:30A.m.):
.Creatinga D igitalMarketingStrategy:Set ting objectives,target audience,and keyperformanceindicators(KPIs)
.Understanding theroleofeachdigitalmarketingchannelinthestrategy
.Howtoallocateresourcesand budgeteffectively
.Break(ll.:30A.m.-l2.: OO p.m.)
.Session(l2.;OOp..m-l.OOp..m.):
.MarketingCampaignPlanning:I ntegratingdifferentchannelsandtacticsintoaco hesivecampaign
.Measuringandadjustingcampaignsbasedonperformancedata