Morgan McKinley

Product Marketing Manager - Digital events
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📅 Date Posted

Jan 29, 2025

💼 Job Type

CONTRACTOR

📍 Location

London Area

💵 Rate

Unknown

Description

Duration: 3 months

Overview:
Lead the planning, coordination, and execution of virtual events, ensuring seamless delivery and audience engagement. Collaborate with cross-functional teams to align content, strategy, and execution while incorporating team feedback.

Responsibilities:
- Responsible for delivering marketing projects and campaigns, ensuring alignment with overarching strategies.
- Manage high-priority initiatives, build brand recognition, and contribute to planning and execution based on budget and goals.

Top 3 Hard Skills:
- Project Management
- Content Creation and Creative Direction
- Event Management (specifically for digital or virtual platforms)

Key Responsibilities:
- Plan, execute, and monitor marketing campaigns across multiple channels, including social media.
- Develop marketing strategies to drive engagement and business results.
- Identify and implement creative solutions for improving marketing initiatives.
- Collaborate with teams to develop campaign strategies, content, and public relations efforts.
- Manage media planning, agency relationships, and vendor/venue coordination.
- Track and analyze campaign performance, ROI, and audience insights.
- Foster an inclusive culture and champion diversity in marketing initiatives.

Skills & Qualifications:
- Strong communication and negotiation skills.
- Understanding of consumer behavior, branding, and influencer marketing.
- Expertise in SEO, social media,and media placement strategies.
- Ability to analyze data for marketing insightsand strategic decisions.
- Project management skills with the ability to prioritize tasks effectively.
- Experience with CRM systemsand tracking campaign effectiveness.

This role requires a strategic thinker with creativity,
analytical ability,
and the capability to drive impactful marketing initiatives.

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