Description
Skill/Experience/Education
- Project Management
- Content Creation and Creative Direction
- Event Management (specifically for digital or virtual platforms)
Responsibilities
- Collaborate closely with different teams to align content, strategy, and delivery for the events.
- Ability to manage streaming to a broad audience.
Industry Experience/Competitors
- Experience in the digital marketing or event management sectors.
- Familiarity with competitors or similar companies within the tech or digital media space (perhaps companies in media, streaming, or large-scale digital events).
Communication Skills
- Ability to effectively communicate across audiences, situations, and contexts in both a written and oral format to effectively communicate compensation plans, policies, and practices to Googlers. This includes understanding when one's communication style needs to change or adapt to increase effectiveness and influence.
Consumer Behavior
- Understanding of consumer behavior and key audience needs.
Creativity
- Ability to use creativity to bring a vision to life (e.g., come up with creative ideas for project themes, unique venues, or have a motivational speaker) and give constructive creative feedback to move vision forward internally and gain stakeholder alignment.
Data Analysis and Synthesis
- Ability to analyze information, draw conclusions, generate alternatives and solutions, evaluate outcomes. This includes the ability to use data to add value to marketing strategies and initiatives.
Growth
- Understanding of strategies required to win larger market share for marketing specialist CoE discipline including diversification, product development, market penetration, market development; understanding how balance short-term earning with long-term growth.
Influencer Marketing
- Ability to identify and engage people who have a strong influence on a key target audience in order grow Google's product or brand exposure.
Media
- Understanding of media strategy as used in advertising or content delivery (online broadcasting) industries; identify concerns regarding how messages will be delivered consumers/niche markets.
Media Placement
- Understanding of how place content through various channels (e.g., TV radio magazines media/social media).
Negotiation Skills
- Ability lead close deals favorable Google that gain acceptance all parties. This includes understanding needs risks value deal both parties identifying key negotiating points trade-offs working key internal stakeholders resolve challenging deal issues knowing when walk away from deal viable agreement cannot reached.
Project Management Skills
- Ability effectively prioritize work display reasonable judgment setting priorities recognizing when help needed including ability determine long-term versus short-term priorities.
Search Engine Optimization (SEO)
- Ability optimize web pages their content easily discoverable users searching terms relevant website including improvement unpaid results excluding direct traffic purchase paid placement.
Social Media
- Understanding facilitate creation sharing information ideas career interests other forms expression via virtual communities networks.