Description
Summary:
The Media Manager at Warner Hotels will be responsible for developing and executing media strategies that align with marketing objectives, collaborating closely with various teams to ensure effective media buying and performance tracking. This role requires a deep understanding of media channels and the ability to manage relationships with media agencies and partners. The successful candidate will play a crucial role in shaping the media strategy and execution for the brand.
Key Responsibilities:
- Lead and oversee the development of end-to-end media strategies in collaboration with the Head of Brand & Campaigns and media agency.
- Develop and execute comprehensive media plans that align with Warner Hotels’ marketing objectives.
- Collaborate with the Campaign Manager to identify key campaigns requiring ATL media support.
- Brief and manage relationships with media agencies throughout campaign execution.
- Oversee brand partnerships with media outlets and creative agencies.
- Build strong relationships with external partners to enhance collaboration and campaign effectiveness.
- Establish metrics and KPIs to track brand health and campaign effectiveness.
- Analyse ROI across various media channels and report findings to stakeholders.
- Utilise brand measurement tools to assess and report on brand health metrics.
- Work closely with internal teams to gather insights that inform media strategies.
- Collaborate with the digital marketing team to create integrated campaigns.
Key Skills:
- Experience in the travel or hospitality industry.
- Expertise in the media landscape, confident with both ATL and BTL channels.
- Able to manage multiple priorities and work well under pressure.
- Strong relationships with media partnerships, especially press.
- Bachelor’s degree in marketing, communication, or a related field.
- At least 6 years of proven experience in media, either in agency or client-side.
- Strong strategic thinking and planning skills.
- Team player with a can-do attitude.
Salary (Rate): undetermined
City: Hemel Hempstead
Country: United Kingdom
Working Arrangements: undetermined
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Other