Description
THE ROLE
We are looking for an Advertising Planner/Strategist to shape and execute YouTube advertising campaigns for brands in the sports and gambling industries. This role is about deeply understanding brand goals and translating them into compelling, high-performing video content. The ideal candidate is a creative thinker with a strong grasp of audience engagement and storytelling, working closely with creative teams, clients, and stakeholders to develop campaigns that resonate, drive results, and align with the brand’s vision.
COMPANY OVERVIEW
The Gold Studios is a YouTube-focused production company creating high-impact content for talent and brands. We specialize in producing engaging digital content while collaborating with creators and brands to grow their presence and connect with audiences.
RESPONSIBILITIES:
- Understand the brand’s goals and how they translate into YouTube content.
- Develop engaging video concepts tailored for sports and gambling audiences.
- Create content strategies that align with marketing and creative objectives.
- Collaborate with teams to produce high-performing, brand-driven videos.
- Analyze performance data to optimize content and audience engagement.
WE ARE LOOKING FOR SOMEONE WHO HAS:
- Vast experience in an advertising agency, working with sports, gambling, or relevant brands.
- Confidence to take initiative and make strategic advertising decisions.
- Excellent communication skills for working with creative teams and stakeholders.
- Persistent and results-driven with a focus on optimizing ad performance.
- Deep understanding of YouTube and how to leverage its advertising platform effectively.