Description
OUR HIRING PROCESS:
We will review your application against our job requirements. We do not employ machine learning technologies during this phase as we believe every human deserves attention from another human. We do not think machines can evaluate your application quite like our seasoned recruiting professionals—every person is unique. We promise to give your candidacy a fair and detailed assessment.
We may then invite you to submit a video interview for the review of the hiring manager. This video interview is often followed by a test or short project that allows us to determine whether you will be a good fit for the team.
At this point, we will invite you to interview with our hiring manager and/or the interview team. Please note: We do not conduct interviews via text message, Telegram, etc., and we never hire anyone into our organization without having met you face-to-face (or via Zoom). You will be invited to come to a live meeting or Zoom, where you will meet our INFUSE team.
From there on, it’s decision time! If you are still excited to join INFUSE and we like you as much, we will have a conversation about your offer. We do not make offers without giving you the opportunity to speak with us live. After all, we consider our team members our family, and we want you to feel comfortable and welcomed.
INFUSE is committed to complying with applicable data privacy and security laws and regulations. For more information, please see our Privacy Policy.
JOB DESCRIPTION:
We are looking for a driven, spunky, and innovative Regional Marketing Specialist to join our team in Europe. This role is ideal for someone who thrives in a fast-paced, results-oriented environment and is passionate about driving marketing success. You will be responsible for developing and executing omnichannel campaigns that engage our target audience and generate demand for our sales teams. Your analytical thinking and focus will guide you in aligning marketing efforts with business objectives while your adaptability will ensure you stay ahead of market trends. With a proactive approach, you will collaborate closely with sales and cross-functional teams, building strong relationships and ensuring campaigns meet strategic goals.
If you love being part of an international team, we’d love to meet you!
Responsibilities:
- Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets.
- Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages.
- Envision and execute omnichannel campaigns; craft compelling copy while collaborating with channel specialists ensuring alignment & consistency; propose new ways to engage target audiences.
- Create comprehensive project proposals; detailed campaign briefs; post-campaign evaluation reports guiding execution; facilitate ROI analysis & support continuous improvement.
- Collaborate with sales & cross-functional stakeholders building & executing focused Account-Based Marketing (ABM) programs tailoring outreach effectively.
- Foster strong relationships with sales teams integrating their feedback ensuring campaigns align with sales processes.
- Create & optimize audience lists using database insights applying effective segmentation techniques targeting key personas.
- Coordinate direct mail campaigns for local holidays maintaining regional event calendar.
- Attend support measure success of trade shows conferences smaller events.
What You Bring:
- 3-5 years of proven experience as a Regional Marketing Specialist or in similar role within B2B marketing industry understanding demand generation & marketing best practices strongly.
- Proficiency in marketing automation software CRM tools ability analyzing data making analytical informed decisions.
- Strong communication presentation organizational skills coupled drive delivering excellence all projects.
- Proactive independent mindset able taking initiative managing multiple projects simultaneously maintaining focus high-priority objectives.
- Curiosity learning new markets problem-solving persistence tackling challenges refining strategies.
- Adaptable innovative capable adjusting strategies needed bringing fresh ideas table enhanced engagement growth.