Description
Our Hiring Process
We will review your application against our job requirements. We do not employ machine learning technologies during this phase as we believe every human deserves attention from another human. We do not think machines can evaluate your application quite like our seasoned recruiting professionals - every person is unique. We promise to give your candidacy a fair and detailed assessment.
We may then invite you to submit a video interview for the review of the hiring manager. This video interview is often followed by a test or short project that allows us to determine whether you will be a good fit for the team.
At this point, we will invite you to interview with our hiring manager and/or the interview team. Please note: We do not conduct interviews via text message, Telegram, etc., and we never hire anyone into our organization without having met you face-to-face (or via Zoom). You will be invited to come to a live meeting or Zoom, where you will meet our INFUSE team.
From there on, it's decision time! If you are still excited to join INFUSE and we like you as much, we will have a conversation about your offer. We do not make offers without giving you the opportunity to speak with us live. After all, we consider our team members our family, and we want you to feel comfortable and welcomed.
INFUSE is committed to complying with applicable data privacy and security laws and regulations. For more information, please see our Privacy Policy.
Responsibilities
- Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets.
- Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages.
- Envision and execute omnichannel campaigns, crafting your own compelling copy while collaborating with channel specialists to ensure alignment and consistency; bring innovative ideas to propose new ways to engage target audiences.
- Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement.
- Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program; tailor outreach effectively.
- Foster strong relationships with sales teams; integrate their feedback; ensure campaigns align with sales processes.
- Create and optimize audience lists using database insights; apply effective segmentation techniques targeting key personas.
- Coordinate direct mail campaigns for local holidays; maintain the regional event calendar.
- Attend support events such as trade shows or conferences; measure their success.
What You Bring
- 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry; strong understanding of demand generation & marketing best practices.
- Proficiency in marketing automation software & CRM tools; ability analyze data & make analytical informed decisions.
- Strong communication presentation organizational skills coupled drive deliver excellence all projects.
- Proactive independent mindset able take initiative manage multiple projects simultaneously while maintaining focus high-priority objectives.
- Curiosity learn about new markets problem-solving persistence tackle challenges refine strategies.
- Adaptable innovative capable adjusting strategies needed bringing fresh ideas table enhanced engagement growth.