Description
Reporting to the Head of Retail Marketing, the Retail Brand Marketing Manager is responsible for elevating Liberty and our brand partners with creative campaigns, stories and activations that inspire the retail industry, excite our loyal customers and drive awareness to new audiences. This role requires an individual to confidently balance the weight of industry coverage we achieve for Liberty, how we provide support to our brand partners through a creative and authentic brand lens.
ROLE + RESPONSIBILITIES:
- Work cross-functionally to develop the campaign and sub-campaign strategy, leading on creative ideas, storytelling and driving industry partnership opportunities. Ensure that all campaign concepts and content amplify Liberty brand values, talk to the Liberty customer and deliver on commercial requirements.
- Lead communication with brands, buyers and digital channel owners for key launches and campaign moments at Liberty, centralising ideas across owned, earned and paid channels. Ensure plans are well considered and elevated for a successful launch and are briefed accurately to the Marketing Planning Executive and Marketing Project Lead to manage execution.
- Work alongside the Communications lead to ensure key product, brand and customer moments at Liberty are powerfully communicated with a Communications strategy that cleverly balances the awareness of Liberty as a retail destination and LIBERTY brand. Be a brand voice and advocate, building and nurturing relationships with key press, industry tastemakers across consumer lifestyle.
- Manage the Influencer Marketing Specialist to develop execute innovative authentic Influencer marketing campaigns both domestic globally in line with key launches focuses within marketing trade calendars. Identify build relationships prominent influencers thought leaders within industry. Oversee timely campaign reports give visibility all Influencer marketing activity wider business.
- Manage Events coordinator develop execute events retail activation strategy continues build upon reputation Liberty globally unique world famous retail destination. Utilise both offline digital events continue build community excite engage customers through elevated theatre memorable experiences.
- Oversee planning support execution all customer press influencer events owning objectives reporting back KPI’s learnings.
- Oversee planning support Events Coordinator execution special projects third party partnerships filming opportunities.
- Support Head Marketing Communications Planning setting monitoring annual marketing comms budget ensuring activities appropriately tracked.
PERSONAL QUALITIES + EXPERIENCE:
- Experience in marketing communications at Manager level
- Well connected across industry strong understanding luxury market
- Experience working global brands managing activity full marketing mix
- A mix agency luxury brand preferred
- Proven track record delivering similar role
- Confident creative innovative adventurous ideas
- Curious mindset keen eye trends shape culture how these can interpreted benefit campaign planning
- Commercially aware ability thrive fast-paced environment
- Analytical mindset able simplify interpret customer insights compelling campaigns
- Good people management coaching mentoring development skills
- Tenacious resilient results oriented adaptable change
- Highly organised good prioritisation skills
- Strong verbal written skills
- Strong attention detail accuracy