Description
Overview
The Global Director of Marketing will lead the development and delivery of ERMs global marketing strategy in support of ERMs commercial objectives, spearheading efforts to increase customer acquisition and revenue growth. The role holder will lead a dynamic global marketing team, leveraging innovative and impactful approaches to establish ERM as a market leader by creating, planning and delivering global campaigns and programs to strengthen existing and build new client relationships aligned with industry/service line growth plans, including providing leadership and oversight to the digital marketing agenda. The Global Director of Marketing will head up a team of marketing experts spread geographically and is responsible for building and maintaining key internal relationships across the business while building wider and deeper relationships across our existing client base within key audience groups.
Key Accountabilities & Responsibilities
Strategic Planning
- Develop and implement a global marketing strategy, including digital marketing, aligned with overall commercial and business goals.
- Identify market trends, competitive landscapes, and customer insights to inform strategic decisions.
- Build marketing plans, strategies, budgets; evaluate KPIs to ensure smooth operation of marketing campaigns.
- Build and maintain professional relationships with key senior leaders across various business units for successful partnership, collaboration, overall delivery aligned to organizational strategy.
Brand Impact
- Shape and enhance ERMs brand identity globally in collaboration with the Global Head of Brand and Communications.
- Ensure brand consistency across all marketing channels/materials.
Key Client Growth
- Lead initiatives to acquire, retain grow customer relationships through industry/account-based marketing; effective campaigns/promotions/product launches.
Digital Marketing
- Oversee all of ERMs digital channels; increase ROI through campaigns/digital lead generation leveraging SEO/SEM/email marketing.
- Utilize data-driven insights to optimize digital campaigns/improve ROI.
- Identify strengths/opportunities to reach new market segments/expand market share.
Global Team Leadership
- Build mentor coach lead high-performing global marketing team; manage team performance/development/retention.
- Foster collaboration across regions for cohesive global marketing efforts.
Job Requirements & Capabilities
Professional Experience & Qualifications
- BSc or MSc degree in Marketing or relevant field or relevant parallel experience.
- Proven years experience in roles with strategic focus/influence/execution as a senior leader/head of Marketing with 10–15 years experience leading/implementing commercially focused marketing strategy.
- Superior interpersonal skills/significant experience working with executive leadership teams/key stakeholders.
- Expert communication skills (verbal/written) proven credentials/examples demonstrating collaboration within a global business.
- Expert knowledge/demonstrable experience using multiple platforms/channels for range audiences.
- Expert knowledge/experience in communication technologies/tools.
- Inclusive leadership experience coupled demonstrable years managing people/teams spread globally.
- Extensive experience building/influencing long-term internal client relationships/senior leaders/partners.
- Demonstrable project management skills analytical mindset/business acumen.
- Curiosity interest commercial aspects business sustainability/climate change low carbon etc.
Capabilities/Skills
- Agile approach comfortable working within complex structure managing teams/multiple stakeholders meeting deadlines.
- Thinks strategically ability problem-solve adept identifying challenges/driving opportunities improvement alignment organizational goals/objectives.
- Tact diplomacy work senior stakeholders potentially competing agendas drives execution able mobilise teams effective delivery leads authentically growth mindset identifying opportunities improvement enabling successful change management key stakeholders partners clients strategic partner internal clients/senior leaders organisation inspires engagement encourages collaboration greater innovation leads example role modelling positive behaviours excellent prioritisation time management balances multiple projects deadlines effectively prioritizes tasks/projects stays focused productive under pressure.
Expected Leadership Capabilities & Behaviors at this level are those detailed in the ERM Career Framework