Description
Job Location: London, UK
Job Location Type: Hybrid
Job Contract Type: Full-time
Job Seniority Level: Mid-Senior level
General Summary:
The Digital Marketing Manager will primarily contribute to the development and implementation of a Multi-Channel marketing strategy for all brands associated within a therapeutic area in the target market. The incumbent will contribute to our key digital activities that allow Vertex to communicate the brand and portfolio messages to target audience in a customized way. The incumbent, under guidance, will contribute to building the multi-channel approach from concept to completion to ensure that Vertex communicates more effectively via various channels and meets business objectives.
Key Duties And Responsibilities:
- Lead digital initiatives within target market, working closely with the Sales, Marketing and other operational teams
- Support commercial leads in optimizing campaigns with digital components
- Build understanding of customer preferences and drive suggestions for adapting campaign elements
- Be the first point of contact to provide support with digital channel-related queries
- Lead all phases of digital production and User Acceptance Testing (UAT) of digital assets and campaigns (e.g., IVAs, videos)
- Establish collaborative and productive professional relationships with key stakeholders, including commercial leads, International digital marketers, IT teams, as well as creative and digital production agencies
- Help establish and deliver the brand metrics and KPIs for digital components, as well as set analytics priorities for digital tactics
- Provide feedback to commercial teams on digital brand execution, sales experience with digital platforms, and opportunities for optimization of user experience
- Oversee budget and digital agency execution of digital tactics
Knowledge And Skills:
- Strategic thinker with demonstrated ability to execute ‘hands on’ while being innovative and flexible
- Excellent communication and presentation skills with proven ability to explain complex information to others
- Proven ability to meet deadlines on multiple projects
- Proven ability to work with external business partners and vendors
- Able to develop rapport and credibility with key stakeholders; comfortable leading without authority across functions & geographies
- Demonstrated ability to work independently; manage complex projects requiring collaboration across functional & geographic areas
- Ability to work in a fast-paced evolving environment; focus on multi-tasking & self-prioritized workload
Integrity And Diversity Mindset
Education And Experience:
Bachelor’s Degree in marketing, business or scientific area or related experience required. Requires experience in commercial pharma role (Marketing, Sales or Digital) or pharma consultancy or equivalent combination of education & experience. Strong Digital execution experience in multichannel/omnichannel marketing.
Flex Designation: Hybrid - Eligible Or On-Site Eligible
Flex Eligibility Status: In this Hybrid - Eligible role you can choose designation as:
Hybrid - work remotely up two days per week;
On-Site - work five days per week on-site with ad hoc flexibility.
Note: The Flex status for this position is subject Vertex’s Policy on Flex @ Vertex Program & may be changed at any time.
Company Information:
Vertex is a global biotechnology company that invests in scientific innovation. Vertex is committed equal employment opportunity non-discrimination for all employees qualified applicants without regard person's race color sex gender identity expression age religion national origin ancestry ethnicity disability veteran status genetic information sexual orientation marital status any characteristic protected under applicable law. Vertex is an E - Verify Employer United States. Vertex will make reasonable accommodations qualified individuals known disabilities accordance applicable law.
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