Description
Experience Requirements:
- Experience in developing and implementing Marketing Mix Models
- Be an expert in Python and familiar with R programming for MMM Models
- Have in depth understanding of statistical modelling / ML techniques
- Strong experience with Regression based models applied to the context of MMM modelling
- Solid experience with Probabilistic Programming and Bayesian Methods
- Be an expert in mining large & very complex data sets using SQL and Spark
Technical Skills:
- Have in depth understanding of statistical modelling techniques and their mathematical foundations
- Have a good working knowledge of Pymc and cloud-based data science frameworks and toolkits. Working knowledge of Azure is preferred
- Have a deep knowledge of a sufficiently broad area of technical specialism (Optimisation, Applied Mathematics, Simulation)
Educational Qualifications:
- MS or PhD degree in Data Science, Computer science, applied mathematics, statistics, or another relevant discipline with a strong foundation in modelling and computer science.