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Salford Primary Care Together
Marketing Officer
Description
Marketing Strategy
You will lead and be responsible for the delivery of the marketing strategy for GMUPCA liaising with all partner organisations. Campaigns will focus on but not be exclusive to, the promotion of services, innovation, collaboration and social value. You will also be required to develop a marketing strategy for SPCT and help deliver the Mastercall strategy. There will be a requirement to track and assess the success of all campaigns.
Digital Marketing
You will ensure GMUPCA, SPCT and Mastercall are effectively represented and promoted using all forms of digital marketing.
Content Creation
You will create professional, engaging content for all websites and social media that align with the respective organisations brand and messaging, ensuring content is accurate and up to date. You must possess a strong attention to detail.
Social Media Management
You will be required to set up and maintain social media accounts for GMUPCA, SPCT and Mastercall and establish new ones where necessary. You will be responsible for maintaining a social media calendar and scheduling posts to promote the organisations as well as relevant healthcare related posts.
External & Internal Marketing
The majority of the marketing role will be to market externally; however you will also be required to communicate effectively internally across the partnership using appropriate communication tools, such as email, intranet and face-to-face meetings. You may be required to visit all partner organisations on occasion.