Description
Company Overview:
Renegade Brewery is set in the picturesque countryside of Berkshire and prides itself on producing top quality beer from our cask favorites to our new craft range of Runaway Beers. Here at Renegade, we are all about inclusivity. Bringing together the passion, skill and experience of our team to deliver great tasting beer and a place where everyone can relax, unwind and empower others. From our first cask beers way back in 1995 to our newest innovative craft beers - passion and quality are at the heart of everything we produce. We have always had a drive to continuously improve our beers and ensure that they are the best around. We blend tradition and modern technology in our brewery & packaging line based in Yattendon, Berkshire, along with our magnificent Taproom & Kitchen. Since 2021, we have been part of the Yattendon Group where we have been able to focus on improving our quality and driving our unending pursuit of great tasting beers. With modern facilities, great brewers, quality ingredients, and a culture based on innovation and collaboration, Renegade Brewery offers beers with serious drinkability for everyone.
Purpose:
To drive Renegade Brewery's brand growth and market presence through innovative digital and traditional marketing strategies. This role will shape our portfolio strategy, lead our brand storytelling, and drive commercial success across all channels, including Taproom, direct-to-consumer, and trade partnerships.
Key Responsibilities:
Strategic Leadership:
- Develop and execute comprehensive marketing strategies aligned with business objectives
- Own the brand's positioning in the competitive craft beer landscape
- Manage marketing budget and ROI tracking across all campaigns
- Lead new product development initiatives and seasonal release strategies
Digital & E-commerce:
- Drive D2C growth through e-commerce platform with data-driven promotional strategies
- Lead social media strategy and content creation to build brand advocacy
- Develop and optimize digital marketing campaigns across all channels
- Track and analyze digital metrics to optimize customer acquisition
Trade & Events:
- Create compelling trade marketing programs for contract/on-trade/off-trade channels
- Lead planning/execution of brewery events/tap takeovers/festivals
- Develop sales enablement tools/presentations for trade team
- Collaborate with Taproom team to drive footfall/experience optimization
Brand & Content:
- Oversee brand guardian responsibilities across all touchpoints
- Manage agency relationships for creative/PR/digital projects
- Create engaging multi-channel campaigns that build brand equity
- Develop innovative content strategies that showcase craft brewing heritage
Experience:
路 Experience across whole marketing mix
路 FMCG experience preferred (drinks)
路 Experience launching/growing brands
路 On Trade/Off Trade/E Commerce experience ideal
路 Experience working on targeted marketing campaigns
Key Skills:
路 Self-starter with can-do attitude
路 Happy to work with various departments
路 Planning/organizing skills
路 Commercially minded; help deliver against growth targets
路 Presenting/communicating information skills
路 Delivering results; meeting customer expectations
Additional Information:
Due to remote location applicants will need their own car; ability to travel to Yattendon,Berkshire required.