Description
Company Overview
TransPerfect develops market-driven strategies that empower brands to connect with global audiences. Our multicultural team, composed of specialists from diverse backgrounds, collaborates to optimize digital performance across various industries.
Job Responsibilities
- Develop SEO recommendations for international SEO campaigns based on clients' objectives
- Conduct various SEO analyses such as organic traffic inspections and analyses, SEO keyword rankings analyses, indexation audits and make tactical recommendations to address identified issues or opportunities
- Produce various technical audits and analyses including, but not limited to: site speed audits, canonicalisation and redirect audits, search engine compatibility audits, XML sitemap audits and creations, hreflang audits, meta content audits, backlink profile analyses
- Work on website migration projects which involve: initial data collection to support content protection, retention and retiring decisions; audit staging versions of the new site for technical issues; prepare website migration plans and checklists followed by post-migration activities; monitoring and reporting
- Develop geo-targeting recommendations for international SEO projects to help clients achieve local and/or international search visibility
- Proactively search for issues and opportunities regarding organic performance for existing clients to uncover opportunities for SEO
- Prepare top-level 360-degree SEO assessments for SEO discovery projects for websites to form strategies and recommended SEO/SEM activities based on findings in the SEO assessments
- Analyse SEO performance reports to create useful insights and action items to support client's growth in organic search for their main KPIs
- Stay up-to-date with latest changes and developments in the SEO industry and successfully convert those learnings into opportunities for clients and SEO projects
Skills Required
Essential:
- Experience in international search engine optimisation & organic search campaign management
- Ability to fluently write and speak in English
- Experience working in a digital marketing agency environment
- Understanding of the key algorithm updates and SEO implications
- Understanding of Search Engines’ best practices and industry trends
- Ability to change strategies and adopt new techniques as the search space evolves
- Proficient use of various SEO tools including but not limited to: Screaming Frog, Google Search Console, Google Analytics, Keyword Research Tools SEMRush , Ahrefs
- Strong working knowledge experience with data reporting tools
- Advanced knowledge of Excel including pivot tables vlookups sumifs charts
- Ability effectively confidently communicate with clients colleagues through email written reports presentations
- Ability understand nature clients’ business business goals KPIs
- Strong attention detail proactive follow-through skills
- Team-player self-driven analytical
- Proactive positive attitude ability use initiative
- Ability manage prioritise own workload under pressure
- Ability work towards tight deadlines
- Good time management skills
- Good commercial awareness skills
Desirable:
Experience web content management platforms such as WordPress Adobe Experience Manager Drupal etc.
Foundational understanding HTML CSS JavaScript other programming languages
Understanding web site development techniques responses consumer journey conversion optimisation
Application Process
To apply answer the required questions give us an overview how your experience matches what we are looking for in a covering letter attach your CV. Thank you we can’t wait find out more.